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Save Ben & Jerry's
Save Ben & Jerry's was a grassroots stakeholder protest to keep Ben & Jerry's from being acquired by the multinational conglomerate, Unilever. This was a protest for socially responsible business "purity" in the face of Wall Street profit and "the forces of globalization."
==Background==
From its founding in 1978 by Ben Cohen and Jerry Greenfield through 1999, Ben & Jerry's Homemade Inc. was a model of Corporate Social Responsibility, an activist for social causes, and a significant supporter of environmental, community, and peace programs, giving 7.5 percent of their pre-tax profits to charity.〔
When Ben & Jerry's Homemade Inc. announced on December 2, 1999 that it had received and was considering acquisition ''indications of interest'' from a conglomerate multinational corporation, a 23-year-old Internet activist, Garret John LoPorto immediately launched a grass-roots protest campaign to “Save Ben & Jerry's” from being acquired by multinational corporate interests.
The protests were subsequently joined by thousands, including Vermont Governor Howard Dean, Congressional Representative Bernie Sanders, mayor of Burlington Vermont, Peter Clavelle, and Black Dog Cafe founder Judy Wicks, receiving substantial international press coverage.〔〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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